Climate active app
VERDANCE
Verdance is an innovative mobile app designed to engage users in climate action through gamified challenges. Created to support budding environmentalists and seasoned eco-warriors alike, the app transforms complex sustainability actions into fun, rewarding tasks.
Users progress through various challenges, earning points and levels, which are rewarded with eco-friendly prizes and discounts, integrating a strong incentive system to promote sustained user engagement.
ROLE
App Design & Development
Brand Strategy
Social Media Strategy
Gamification & User Engagement
Features
Challenge System:
Designed a three-tier challenge system (Gold, Silver, Bronze) to cater to varying levels of difficulty and commitment, making sustainability accessible to all user levels.
Rewards and Leveling:
Integrated a rewards system that not only motivates users but also promotes sustainable brands, creating a win-win for users and eco-friendly businesses.
Design and User Experience
User Interface Design:
Utilized Figma to create a user-friendly interface that encourages prolonged engagement.
Focused on minimalist design principles to reduce cognitive load and enhance user retention.
Marketing Strategy
Email marketing
Personalized email campaigns featuring sustainability tips, app updates, and exclusive user rewards to maintain engagement.
In-Person user Experience Launch event
Immersive activations in eco-friendly spaces to introduce users to the app and its impact.
Content Marketing
SEO-driven blog posts, infographics, and educational resources focused on climate action and sustainable living.
Partnership and collabrations
Strategic alliances with environmental organizations, eco-conscious brands, and influencers to expand reach.
Social Media Campaigns
Interactive challenges, influencer collaborations, and user generated content to increase app visibility and engagement.
SEO and Content Optimization
Data driven keyword strategies and content enhancements to improve search ranking and drive organic traffic.
Impact & Future Potential
With engaging, challenge based model, Verdance has the potential to revolutionize climate action by making sustainability more accessible and rewarding.
Future plans include :
Expanding reward partnerships with global environmental organizations to increase impact.
Integrating AI-driven sustainability recommendations.
Launching global challenges to drive higher impact.